LEADING CREATIVE WORK FROM STRATEGY TO EXECUTION
I combine creative strategy, design and leadership to create impactful experiences, campaigns and products across different channels and industries.
The
Work
ELECTROLUX
ACTIVATION PLATFORM
A scalable digital platform designed to simplify how activation assets are shared across global markets.
ELECTROLUX
Campaign to ACTIVATION
Transforming a global campaign into a scalable retail activation framework across Europe.
ELECTROLUX
STORE EXPERIENCE
Building a scalable retail concept that unified the customer experience across multiple store formats.
How I Create
Impact.
01Strategy
Turning business goals, customer insights and market needs into clear creative direction.
I work closely with stakeholders to understand challenges, identify opportunities and define creative strategies that deliver real business value.
02CREATIVE DIRECTION
Creating scalable visual experiences with clarity, consistency and purpose.
From early concepts to final execution, I ensure every solution balances creativity, user needs and brand consistency.
03LEADERSHIP
Leading people, projects and creative processes from idea to delivery.
I create collaborative environments where teams take ownership, grow together and deliver high-quality work at scale.
About
ME
I've always been curious about what makes creative teams do their best work. Not just how ideas are created, but how strategy, collaboration and design come together to solve real problems.
With a background in design, I combine creative strategy, hands-on creative thinking and leadership to turn ideas into scalable customer experiences, leading multidisciplinary teams from brief to delivery.
I enjoy moving between concept development, design and creative direction, bringing structure to complexity and aligning different perspectives to turn ideas into meaningful and scalable solutions.
What motivates me most is creating environments where people feel trusted, challenged and supported to do their best work. I believe strong creative leadership is about building clarity, encouraging curiosity and helping great ideas become even better through collaboration.